elvine Elvine is a Swedish clothing brand inspired by the city of Gothenburg’s unrefined subcultures and the legacy of traditional craftsmanship. We create sophisticated clothes for unsophisticated behavior. Elvine prides itself on a strong denim philosophy, but aims to produce a varied line that goes beyond denim, incorporating different materials, washes and treatments in order to give the clothes an effortless elegance.
White Flag
The first White Flag collection was born in the twilight zone between late nights and the early mornings of New York City. That’s were Carl Blucher and Bo Sjögren spent hours defining and perfecting the concept behind the White Flag brand. Whisper draws inspiration from the blurry memories from those nights – the past. The clubs and bars of Manhattan’s lower east side, the people going there. The attitude of NYC’s late night trawlers – the people searching for the 24/7 kick that only the vibrant and turbulent nightlife of New York City can give.
The Frank Dandy Superwear
The Frank Dandy Superwear brand was created in 2003 as a reaction against the boring – single coloured – men´s underwear. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of men`s underwear.
